Jeff Cost

Cincinnati Home Loan

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Home Builders Experiencing Heavy Foot Traffic And Higher Sales Volume

December 20, 2011 by Jeff Cost

Housing Market Index 2010-2011In another good sign for the housing market, today’s home builders believe that the housing market has turned a corner.

For the third straight month, the Housing Market Index — a home builder confidence survey from the National Association of Homebuilders — reported strong monthly gains.

December’s Housing Market Index climbed 2 points to 21 in December after a downward revision to last month’s results. The index is now up seven points since September 2011, and sits at a 19-month high.

When home builder confidence reads 50 or better, it reflects favorable conditions in the single-family new home market. Readings below 50 reflect unfavorable conditions.

The Housing Market Index has not crossed 50 since April 2006.

The HMI itself is actually a composite reading; the result of three related home builder surveys. The National Association of Homebuilders asks its members about their current single-family home sales volume; their projected single-family home sales volume for the next 6 months; and their current buyer “foot traffic”.

The results are compiled into the single Housing Market Index tally.

In December, builder survey responses showed strength across all 3 questions :

  • Current Single-Family Sales : 22 (+2 from November)
  • Projected Single-Family Sales : 26 (+1 from November)
  • Buyer Foot Traffic : 18 (+3 from November)

These results support the recent New Home Sales and Housing Starts data, both of which show an increase in single-family sales, and a decrease in new home housing supply.

When demand rises and supplies fall, home prices climb.

It’s also noteworthy that the Housing Market Index put buyer foot traffic at newly-built homes at its highest level since May 2008. With even more buyers expected to enter the market, new home prices are expected to rise across Columbus in 2012 — especially in the face of shrinking home supplies. 

For now, though, with home prices stable and mortgage rates low, buyers can grab “a deal”. 60 days forward, though, may be too late.

The Spring Buying Season unofficially starts February 6, 2012. 

Filed Under: Housing Analysis Tagged With: HMI, Homebuilder Confidence, NAHB

What’s Ahead For Mortgage Rates This Week : December 19, 2011

December 19, 2011 by Jeff Cost

Fed Funds RateMortgage markets improved last week, but by a slight amount only; not enough to move conventional mortgage rates in Ohio in any significant manner.

Wall Street watched as Eurozone leaders expressed little willingness to increase aid programs within the region, and as the Federal Reserve voted against new economic stimulus for the United States. The Fed Funds Rate remains near 0.000 percent and QE3 was not introduced.

Investors had expected the opposite outcome in both scenarios.

In most weeks, these stories would have led mortgage rates lower. There was, however, a fair amount of data suggesting that the U.S. economy is in recovery, and that tempered any major shifts in markets.

  • Manufacturing data proved to be strong
  • Inflation numbers are heating up
  • Jobless claims continue to drop, week-to-week

In addition, in its last meeting of the year, the Federal Reserve specifically mentioned that the economy has been “expanding moderately”.

These are all good signs for the future of the U.S. economy. Unfortunately, for mortgage rate shoppers and would-be home buyers, it may mean higher mortgage rates ahead.

Since early-November, mortgage rates have idled, moving within a range of less than 2 basis points and centered on 3.99%. According to Freddie Mac, this week’s average 30-year fixed rate mortgage fell to 3.94% which, at first glance, appears to be a “dip”.

To get access to that rate, however, requires more discount points as compared to prior weeks.

This week’s 3.94% with its accompanying 0.8 discount points is the financial equivalent of last week’s 3.99% with its accompanying 0.7 discount points. Going further, last week’s rates are actually less expensive to mortgage applicants for the first 3 years of a loan because the closing costs are so much lower.

So, given global economic conditions and the mortgage bond market’s status as a “safe market”, the failure of mortgage rates to fall suggests that this may be as low as mortgage rates get. It’s time to look at locking in.

This week is a holiday-shortened week. Markets will close early-Friday and volume is expected to be thin. Therefore, expect exaggerated movements in rates. There are 3 releases related to housing (Housing Starts, Existing Home Sales, New Home Sales) and a consumer sentiment release. 

Filed Under: Mortgage Rates Tagged With: Fed Funds Rate, FOMC, Inflation

How To Get a 23% Raise..

December 15, 2011 by Jeff Cost

I just read a study that really emphasized the importance of appreciating the people in our lives. The author was a Doctor in Human Behavior, who started his research by measuring the average tips of a waitress. One night he instructed her to do everything the exact same way as normal, but to include a single mint for each person when she gave them their bill. Her tips went up 3% overnight!

But then, the next night she was to do everything the same, but include 2 mints for each person. Her tips went up by 13%! The next night he told her to continue as normal, but to go back to one mint for each person. As she started to step away she was to turn back to them, grab an extra mint from her pocket and say “For you fine people!” Guess what happened? Her tips increased by an amazing 23%!

All that extra income came from just showing her customers how important they were to her by appreciating them. A two cent mint and a little bit of gratitude brought a 23% raise! It’s not about fooling someone, or just telling them what they want to hear.. it’s about a sincere acknowledgement of thanks. After this story, I started applying it in my own life, with my friends and family. Now I simply stop and let them know how important they are to me. It has made a huge impact on ALL my relationships. I especially want to say that I appreciate you! I also appreciate the trust you place in me when you refer your family and friends to me. Give me a call soon, and I will give you a free credit review.

Filed Under: Uncategorized

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Jeff Cost
Sr. Loan Officer

Cincinnati, OH Mortgage Lender
NMLS# 21688


jeffrey.cost@ccm.com

Call (513) 403-6260
Fax (941) 567-5222

Cross Country Mortgage

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